Unlike the other 4 senses, our sense of smell is an immediate trigger for emotions and memories.
The Science Behind Scent Marketing
People immediately form an opinion based on smells. Which means you can trigger a specific emotion, and bypass defense systems when customers visit your company by pumping scent into those areas customer come into contact with.
Diving Deeper:
Our sense of smell is an immediate trigger for emotions and memories. That's because it's connected directly to the limibic system in the brain, which is our emotion and memory center.
All of the other 5 senses are passsed through the brain's interpretive center.
So while customers have to process the things we see or hear, what we smell registers emotions immediately.
Tapping into the Power of Scent
Savy marketers use the way our brains work to their advantage to bypass customers natural defense systems and connecting on a deeper level to manipulate customers behaviors, emotions, and experience.
Present a calm environment and reduce anxiety
VANILLA/LAVENDER
Increase Browse Times & Give an Impression of Cleanliness
CITRUS/FLORAL
Make your space or a room seem larger
CUCUMBER/APPLE
“We love it! Everyone compliments us on how good our practice smells. You guys are great!”
-Cacey Frazier Brogli, Lane, Weaver & Alexander Animal Hospital
Scent Marketing Success
Are you trying to increase browse times? Maybe you'd like to reduce anxiety or elevate your customer's mood? You can also use scent to reduce errors, increase productivity, trigger memories, improve brand loyalty and much, much more. Our scent specialists at Fragrant Solutions help you set your goals and select the perfect scent that will increase your bottom-line.
After that, we'll help you set you up with our Fragrant Solutions system which will best handle your space and air flow.
And then, your set.
We'll keep a steady shipment of supplies coming to you so you don't have to keep up with anything except raking in the dough.
DiD YOU KNOW?
75% of emotions are generated by smell.
-BELL AND BELL 2007
No other sensory system has this type of intimate link between emotion and associative learning
-Research Study by HREZ 2002
With all of the other senses, you think before you respond, but with scent, your brain responds before you think.
-PAM SCHOLDER ELLEN, A GSU MARKETING PROFESSOR